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Retail
Client
Delight - Premium Lighting Showroom
Project Type
Strategy, execution, brand platform, rebranding, digital marketing, content creation, events
Date
2025
THE CHALLENGE - THE BRAND SHIFTED AWAY FROM ITS ORIGINAL PRODUCT OFFERING AND TARGET SEGMENT, BUT THE PREVIOUS MESSAGING AND POSITIONING NO LONGER MATCHED THE NEW AUDIENCE. THE REPOSITIONING GAP AFFECTED VISIBILITY, RELEVANCE AND ULTIMATELY, SALES PERFORMANCE.
THE OBJECTIVES -
CLARIFY THE BRAND'S NEW POSITIONING
ALIGN COMMUNICATION WITH THE UPDATED PRODUCTS AND AUDIENCE
REBUILD RELEVANCE AND DRIVE SALES
THE SOLUTION - WE ANALYSED THE MARKET, AUDIENCE, AND COMPETITORS TO BUILD A CLEAR STRATEGY, REFINED DELIGHT’S BRAND IDENTITY AND NARRATIVE, EXECUTED AND OPTIMISED COMMUNICATIONS THROUGH CONTINUOUS DATA-DRIVEN ADJUSTMENTS, AND POSITIONED THE BRAND AS THE OFFICIAL GEORGIAN DEALER OF PREMIUM EUROPEAN LIGHTING BRANDS.
WE CONTRIBUTED TO COMMUNITY BUILDING BY ORGANISING EVENTS, WORKSHOPS, TRADE SHOWS, AND NETWORKING GATHERINGS WITH DESIGNERS AND ARCHITECTS, STRENGTHENING INDUSTRY RELATIONSHIPS AND EXPANDING BRAND PRESENCE.
