Construction

CHALLENGE - TO MODERNIZE A 35-YEAR-OLD BRAND'S VISUAL IDENTITY, TRANSFORMING ITS IMAGE TO BE BOLD AND INNOVATIVE WITHOUT LOSING THE STRONG BRAND AWARENESS ALREADY ASSOCIATED WITH ITS QUALITY AND EXPERTISE.

OBJECTIVE - A COMPLETE VISUAL REDESIGN, WHICH INCLUDED A FULL BRAND ARCHITECTURE OVERHAUL.

SOLUTION - WE STRUCTURED AN UMBRELLA BRAND WITH DISTINCT SUB-BRANDS, USING A HYBRID MODEL THAT COMBINES A BRANDED HOUSE AND ENDORSED BRANDS TO STREAMLINE THE PORTFOLIO. WE MODERNISED THE CORE ANAGI GROUP LOGO AND ALL OF ITS SUB-BRAND IDENTITIES. WE CRAFTED A COMPLETE SUITE OF PROFESSIONAL PRINT AND VISUAL MATERIALS. UNDER ANAGI GROUP WE ESTABLISHED SUB BRANDS AND NEW ENDORSED BRANDS, SUCH AS COLLAB ANAGI AND ART FOUNDATION ANAGI, EACH WITH ITS OWN FULL BRAND IDENTITY.